Michael Cioni's blog

Think back to a traumatic moment in your life in which you were experiencing with many others around you. Try to find a moment you can easily recall, perhaps talk about often and remember where you were when you heard about it.

Great article - very powerful and a really great ending. Chris McGurk brings current facts and industry history to the front and center of the digital revolution.
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Chris McGurk Sees Movie “Renaissance” Instead Of “Apocalypse” – Thanks To Digital
Source: Deadline
June 16, 2012

On March 14th, Apple made good on a number of rumors with the release of its 3rd installment of iPad.  While they don’t officially call it the iPad 3, people in my circle are quickly defining it as such so as to distinguish it from previous iterations.

It is no secret that independent film is the greenhouse for digital cinema trend development.  Anyone arguing otherwise has not experienced the petri dish of digital development that the independent community is responsible for.  And as much as filmmakers communicate with each other, it is the independent community (a common place where film-to-film in-breeding can often occur) where the story of “what is your movie?” is just as important as “how did you make your movie?”

Last year, Light Iron had the opportunity to collaborate with director Steven Soderbergh and his top-notch post crew on his action-thriller, Haywire.  This is a director who’s outstanding credits and generous personality make him an absolute pleasure to deal with, but what many people forget is how avant guard he really is.  Back in 2007, Steven was the first true champion of 4K digital cinema as he shot 2 features back-to-back on the first RED cameras.  As I’ve come to understand it, these were cameras that literally ran on the bare bones.

Thank you to Debra Kaufman who conducted this interview about our recent 4K DI workflow on “The Girl with the Dragon Tattoo.”  On this film, the director and editorial team presented a series of new and interesting challenges which enabled all of to explore territory we had not previously been before.

In typical RED fashion, the latest announcement of SCARLET-X has as many people excited as concerned.  There are a lot of opinions on the matter and I have enjoyed hearing the multiple perspectives from many corners of the market.  But some of the discussions came from what looked like a “reactionary point of view.”  Granted, many people have been making serious assumptions about what SCARLET was going to be, largely derived from RED’s own literature and demonstrations, but RED has been clear that everything changes.

To Mr. Jobs,
You didn’t simply inspire people to be creative, you invented outlets so creativity could simply thrive.  You paved a way for people like me to succeed on our own, but my career was only made possible because you possessed the foresight I didn’t.